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Cross-cultural and religious perspectives on marketing ethics
Taylor, Charles Raymond; Panteqi, Mivena - In: The SAGE handbook of marketing ethics, (pp. 43-57). 2021
Persistent link: https://www.econbiz.de/10012304703
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International marketing ethics : a literature review and research agenda
Javalgi, Rajshekhar G.; Russell, La Toya M. - In: Journal of business ethics : JOBE 148 (2018) 4, pp. 703-720
Persistent link: https://www.econbiz.de/10011844260
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How virtuous global firms say they are : a content analysis of ethical values
Chun, Rosa - In: Journal of business ethics : JOBE 155 (2019) 1, pp. 57-73
Persistent link: https://www.econbiz.de/10011998423
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Global Pharmaceuticals : Ethics, Markets, Practices
Kleinman, Arthur (ed.); Lakoff, Andrew (ed.);  … - 2006
, marketing, distribution, prescription, and consumption.Whether considering how American drug companies seek to create a market … marketing and availability of medications. Among these are an exploration of how the pharmaceutical industry shapes popular and …
Persistent link: https://www.econbiz.de/10014488467
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Ethics and international marketing
Carrigan, Marylyn; Marinova, Svetla; Szmigin, Isabelle - In: International Marketing Review 22 (2005) 5, pp. 481-493
Purpose – This paper is a general review contextualising the current debate on ethics and international marketing. The … of International Marketing Review focusing on international marketing ethics. Design/methodology/approach – The paper … examines how ethics in international marketing have evolved and progressed towards the current “ethics era” and presents …
Persistent link: https://www.econbiz.de/10014827326
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The evolution of small business policy in Australia and New Zealand
Mazzarol, Tim; Clark, Delwyn - In: Small enterprise research : SER ; the Journal of SEAANZ 23 (2016) 3, pp. 239-261
Persistent link: https://www.econbiz.de/10011760676
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Selected antecedents and components of ethical decision‐making processes of American and South African marketers – A cross‐cultural analysis
Singhapakdi, Anusorn; Higgs‐Kleyn, Nicola; Rao, C.P. - In: International Marketing Review 16 (1999) 6, pp. 458-475
Compares the personal ethical ideologies of idealism and relativism of American marketers with their South African counterparts. The perceptions of ethical problems, ethical intentions, and coporate ethical values of the parties are also contrasted. The findings indicate that South Africans were...
Persistent link: https://www.econbiz.de/10014827820
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Academic freedom and the ethics of marketing education
Rochford, Francine - In: Cases on innovations in educational marketing : …, (pp. 160-182). 2011
Persistent link: https://www.econbiz.de/10009406213
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Organizing marketing in industrial high-technology firms : the role of internal marketing relationships
Möller, Kristian; Rajala, Arto - 1998
Persistent link: https://www.econbiz.de/10000681044
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Basic marketing : a marketing strategy planning approach
Perreault, William D.; Cannon, Joseph P.; McCarthy, … - 2009 - 17. ed., internat. ed
Persistent link: https://www.econbiz.de/10003739857