International Marketing Ethics: Problems Encountered by Australian Firms
Year of publication: |
1990
|
---|---|
Authors: | Armstrong, Robert W. ; Stening, Bruce W. ; Ryans, John K. ; Marks, Larry ; Mayo, Michael |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 24.1990, 10, p. 5-18
|
Publisher: |
MCB UP Ltd |
Subject: | Australia | Marketing | International marketing | Ethics | USA |
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