Purpose – The purpose of this paper is to report on a full-scale testing of the role of marketing and its relevance in small and medium sized enterprises (SMEs). The objective is to present the results of a rigorous assessment of a new model of marketing in SMEs. Design/methodology/approach...

To show how formal and informal jobs are not always discrete, this paper uncovers how many formal employees in the European Union are paid two wages by their formal employers, an official declared salary and an additional undeclared wage, thus allowing employers to evade their full social...

This paper reveals how many formal employees in the European Union receive from their formal employer not only a declared wage but also an additional undeclared (‘envelope') wage. Reporting a 2007 survey involving 26,659 face-to-face interviews, the finding is that 1 in 18 formal employees...

Purpose – The purpose of this paper is to report on a full‐scale testing of the role of marketing and its relevance in small and medium sized enterprises (SMEs). The objective is to present the results of a rigorous assessment of a new model of marketing in SMEs. Design/methodology/approach...