Castleberry, Stephen B.; Resurreccion, Anna V.A. - In: Journal of Consumer Marketing 6 (1989) 3, pp. 21-28
. Examines the results of an experiment involving consumers. Suggests that some communication of quality is generally better than …Considers the extent of the marketers need to communicate quality to the consumer and the best ways of doing so … no such communication, although whether specific or non‐specific quality appeals should be used depends on the relative …