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IRE Special issue: Issues in experimental entrepreneurship education

Gray, Brendan J. (contributor) - 2010

Persistent link: https://www.econbiz.de/10009152730

Feeling the effects of a competitor's product recall : lessons learned by Quebec SMEs in the Cheese sector

Turgeon, Normand; Loudyi, Sara; Gray, Brendan J. - In: Journal of international food & agribusiness marketing … 27 (2015) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10010506362

And no birds sing : reviving the romance with international entrepreneurship

Gray, Brendan J.; Farminer, Andrea - In: Journal of international entrepreneurship 12 (2014) 2, pp. 115-128

Persistent link: https://www.econbiz.de/10010437157

Co-creating value in a retail market setting

Sogn-Grundvåg, Geir; Rånes, Stein Arne; Grønhaug, Kjell - In: Journal of food products marketing 15 (2009) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10003831191

Profiling managers to improve export promotion targeting

Gray, Brendan J. - In: Journal of international business studies : JIBS ; an … 28 (1997) 2, pp. 387-420

Persistent link: https://www.econbiz.de/10001225451

Intention to Adopt Mobile Marketing : An Exploratory Study in Labuan, Malaysia

Tanakinjal, Geoffrey H. - 2015

The evolution of e-commerce also has brought with it a new marketing channel known as mobile marketing (m-marketing). Although mobile devices have been seen as a potential channel to reach consumers, effort is still needed to understand what influences intention to adopt mobile marketing. This...

Persistent link: https://www.econbiz.de/10013034831