Active and Passive International Marketing Strategies: The Case of Two State‐owned Broadcasters
Year of publication: |
1994
|
---|---|
Authors: | Gray, Brendan |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 28.1994, 2, p. 42-56
|
Publisher: |
MCB UP Ltd |
Subject: | Broadcasting | Decision making | International trade | Managers | Marketing strategy | Models | New Zealand |
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