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Neuronale Netze als Basis eines effizienten Zielkundenmanagements in der Finanzdienstleistungsbranche
Wiedmann, Klaus-Peter - In: Neuronale Netze im Marketing-Management : …, (pp. 287-320). 2001
Persistent link: https://www.econbiz.de/10001698549
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The emergence of a finance culture in American households, 1989-2007
Fligstein, Neil; Goldstein, Adam - In: Socio-economic review 13 (2015) 3, pp. 575-601
Persistent link: https://www.econbiz.de/10011417581
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Including vulnerable groups in financial services : insights from consumer satisfaction
Clifton, Judith; Fernández-Gutiérrez, Marcos; García … - In: Journal of economic policy reform 20 (2017) 3, pp. 214-237
Persistent link: https://www.econbiz.de/10011815989
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Artificial intelligence modelling framework for financial automated advising in the copper market
Méndez Suárez, Mariano; García-Fernández, Francisco; … - In: Journal of open innovation : technology, market, and … 5 (2019) 4/81, pp. 1-13
Financial innovation by means of Fintech firms is one of the more disruptive business model innovations from the latest years. Specifically, in the financial advisor sector, worldwide assets under management of artificial intelligence (AI)-based investment firms, or robo-advisors, currently...
Persistent link: https://www.econbiz.de/10012125240
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Logistic regression vs. artificial neural network model in prediction of financial inclusion : empirical evidence from PMJDY program in India
Kumar, R. Magesh; Delina, G.; Kumar, R. Senthil; Devi, … - In: International journal of financial services management … 11 (2022) 3, pp. 245-267
Persistent link: https://www.econbiz.de/10014311763
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Neural Networks in Marketing: Modelling Consumer Responses to Advertising Stimuli
Curry, Bruce; Moutinho, Luiz - In: European Journal of Marketing 27 (1993) 7, pp. 5-20
information processing by consumers, proceeds to outline the main features of the neural network approach including the important … light on the way in which consumers respond to stimuli contained in advertising messages, with particular emphasis on the …
Persistent link: https://www.econbiz.de/10014723051
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Supply chain relationship quality and performance in technological turbulence : an artificial neural network approach
Tsai, Juin-Ming; Hung, Shiu-Wan - In: International journal of production research 54 (2016) 9/10, pp. 2757-2770
Persistent link: https://www.econbiz.de/10011496715
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Improving customer loyalty evaluation methods in the grocery retail industry : a data mining approach
Khodabandehlou, Samira; NikNafs, Ali Akbar - In: International journal of electronic customer … 10 (2016) 2/4, pp. 158-178
Persistent link: https://www.econbiz.de/10011688029
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Neural networks to analyse the incidence of customer satisfaction in their loyalty in a tourist destination
Pérez-Campdesuñer, Reyner; Sánchez-Rodríguez, Alexander - In: International journal of services, economics and management 9 (2018) 2, pp. 95-110
Persistent link: https://www.econbiz.de/10011989095