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Casadesus-Masanell, Ramon; Zhu, Feng - IESE Business School, Universidad de Navarra - 2009

We analyze the optimal strategy of a high-quality incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical variables such as price or advertising intensity, we allow the incumbent to consider changes in its business model. We consider...

Persistent link: https://www.econbiz.de/10008461364

Kompass / España : register of Spanish industry and commerce

Madrid : IBERICOM; anfangs: Madrid : Kompass - Nachgewiesen 11.1978/79 -

Persistent link: https://www.econbiz.de/10000366897

The Routledge handbook of commodification

Bertrand, Elodie (ed.); Panitch, Vida (ed.) - 2024

Persistent link: https://www.econbiz.de/10014493661

Kompass / Schweiz, Liechtenstein : Informationswerk für die Wirtschaft der Schweiz und Liechtenstein

Zürich : Kompass-Schweiz.-Verl. - 1.1947 - 2.1948/50; 6.1955 - 54.2004/05

Persistent link: https://www.econbiz.de/10000365257

New Dimensions in Quality

Onete, Bogdan - In: The AMFITEATRU ECONOMIC journal 8 (2006) 20, pp. 156-158

physical products, to include services and information; and extended its reach into new arenas such as health care, education …The quality of goods and services has always been a societal concern. The importance of quality was extended beyond …

Persistent link: https://www.econbiz.de/10005453901

The Evolution of the Index of Population Consumption Prices

ANGHELACHE, Constantin; ANGHELACHE, Gabriela Victoria; … - In: Romanian Statistical Review Supplement 62 (2014) 4, pp. 98-107

consumption prices must achieve a synthesis of the evolution between two periods of the prices for all the goods and services …

Persistent link: https://www.econbiz.de/10010782070

Influence of internet on online buyer involvement towards buying different products and services

Sakkthivel, A.M. - In: International Journal of Electronic Finance 4 (2010) 2, pp. 171-189

products and services, medium involvement services etc. The study has unearthed the intentions and willingness of consumers to … medium. The results show the consumers intention to use internet for evaluating high and medium involvement services, intends … use internet as a business medium in order to make online purchase of different products and services which would help the …

Persistent link: https://www.econbiz.de/10008755365

Strategic Management of Multinational Companies: Case of Hilton

Ahsan, Lubna; Qazi, Burhan; Syed, Shahabuddin - Volkswirtschaftliche Fakultät, … - 2014

The concept of strategic management is extremely broad and there are numerous concepts that specifically stride under this particular aspect. The effectiveness of this particular field lies with the concept that how effectively it is utilized and implements the methods and models of strategic...

Persistent link: https://www.econbiz.de/10011111194

ПРОДАЖА КУПОНОВ НАСЕЛЕНИЮ КАК НОВОЕ И ПЕРСПЕКТИВНОЕ НАПРАВЛЕНИЕ ДИСТАНЦИОННОЙ ТОРГОВЛИ ТОВАРАМИ И УСЛУГАМИ...

ИВАНОВНА, НИКОЛАЕВА ТАМАРА - In: Вестник Южно-Уральского … 8 (2014) 3, pp. 67-72

В статье рассматривается новое направление дистанционной торговли продажа купонов населению на приобретение товаров и услуг, ее преимущества и недостатки,...

Persistent link: https://www.econbiz.de/10011237588

The Quality of Romanian Touristic Services and Products

Roxana, Ionita; Elena, Pîndiche - In: Ovidius University Annals, Economic Sciences Series X (2010) 1, pp. 1077-1080

, the increase in the quality of the touristic services provided is the key element in the attraction of a greater number of …

Persistent link: https://www.econbiz.de/10008855038