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Marketing Strategy and Planning in the UK Pharmaceutical Industry: Some Preliminary Findings

Fletcher, Keith; Hart, Susan J. - In: European Journal of Marketing 24 (1990) 2, pp. 55-68

Strategic Marketing planning in the British pharmaceutical industry is discussed, with the key areas of marketing … extremely marketing‐oriented industry. …

Persistent link: https://www.econbiz.de/10014722977

Using Marketing to Implement a Strategic Plan: Reflection of Practiced Literature

Galli, Brian J. - In: International Journal of Service Science, Management, … 9 (2018) 1, pp. 41-54

Close to 75% of marketing and promotional campaigns globally fail to meet their purpose. Marketing campaigns fail due … strategic planning into the marketing projects. In conclusion, it suggests some approaches that organizations may adopt to …

Persistent link: https://www.econbiz.de/10012048135

Long-Range Forecasting for a Consumer Durable in an International Market

Armstrong, J. Scott - 1968

There has been a substantial amount of interest recently in long-range planning. One necessary component of the long-range plan Is the long-range forecast. In contrast to the emphasis on the planning process, however, little attention has been given to forecasting. This study considers the...

Persistent link: https://www.econbiz.de/10009439256

Novelty, Complexity, and Importance as Causal Determinants of Industrial Buyer Behavior

McQuiston, Daniel H. - 1989

purchase situations. Though industrial marketing researchers would agree that there are different types of purchase situations …

Persistent link: https://www.econbiz.de/10009462174

Internationalisation strategies for SME's in the decade ahead : are our theories relevant?

Fletcher, Richard; SME-Entrepreneurship Global … - University of Western Sydney; University of Western Sydney - 2008

Purpose- To demonstrate that different theoretical approaches are required for the internationalisation of SME?s. Design/methodology/approach- A comparison is made of existing theories and approaches with the actual behaviour of SME?s findings-The internationalisation of SME?s requires different...

Persistent link: https://www.econbiz.de/10009481934

Classification and Analysis of Management and Marketing Data ; Klassifizierung und Analyse der Management-und Marketing-Daten

Facca, Tina Marie - 2010

Persistent link: https://www.econbiz.de/10010353177

Developing a strategic marketing plan for physical and occupational therapy services : a collaborative project between a critical access hospital and a graduate program in health c...

Kash, Bita A.; Deshmukh, A. A. - In: Health marketing quarterly 30 (2013) 3, pp. 263-280

Persistent link: https://www.econbiz.de/10010196471

Identifying customer satisfaction estimators using review mining

Suzuki, Takayuki; Gemba, Kiminori; Aoyama, Atsushi - In: International journal of technology marketing : IJTMkt 9 (2014) 2, pp. 187-210

Persistent link: https://www.econbiz.de/10010404505

Marketing, management and financial providing of affordable housing

Ianchuk, Svitlana; Garafonova, Olga; Panimash, Yuliia; … - In: Marketing i menedžment innovacij : m&mi (2021) 2, pp. 213-230

Persistent link: https://www.econbiz.de/10013161878

More than a logo : branding viewpoints from city managers leading to testable propositions

Thomas, M. Blair; Fay, Daniel L.; Berry, Frances Stokes - In: Public performance & management review 44 (2021) 6, pp. 1395-1421

Persistent link: https://www.econbiz.de/10012653556

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