Purpose: This study aims to introduce the special issue on digital marketing and business-to-business (B2B) relationships. In general, only modest attention has been devoted to the study of digitalization in the B2B sector and even less on the importance of the perils and promises of...

Recent decades have witnessed an explosion in the quantity of information being produced, which in turn has created vast opportunities for information‐based businesses. The time has come for information to be treated as a unique product along ‐ side goods and services. But is information an...