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Commentary: what's behind the price tag : understanding cost transparency?

Singh, Nitish - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1987-1991

Persistent link: https://www.econbiz.de/10011453354

Pricing and Supply Chain Transparency to Conscientious Consumers

Bertini, Marco; Buehler, Stefan; Halbheer, Daniel - 2020

This paper studies how a firm should make pricing and transparency decisions when consumers care about supply chain … characteristics. We first show how preferences that account for price and unit cost constrain the firm’s pricing power and profit …

Persistent link: https://www.econbiz.de/10012425581

Commentary: "should consumers request cost transparency?" : cost transparency in consumer markets

Lowe, Ben - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1992-1998

Persistent link: https://www.econbiz.de/10011453356

Lifting the veil : the benefits of cost transparency

Mohan, Bhavya; Buell, Ryan W.; John, Leslie K. - In: Marketing science : the marketing journal of the … 39 (2020) 6, pp. 1105-1121

Persistent link: https://www.econbiz.de/10012405738

Pricing and supply chain transparency to conscientious consumers

Bertini, Marco; Bühler, Stefan; Halbheer, Daniel - 2020

Persistent link: https://www.econbiz.de/10012310529

Pricing and supply chain transparency to conscientious consumers

Bertini, Marco; Bühler, Stefan; Halbheer, Daniel - 2020

Persistent link: https://www.econbiz.de/10012426536

Commentary

Lowe, Ben - In: European Journal of Marketing 49 (2015) 11/12, pp. 1992-1998

. (2015). Design/methodology/approach – Research in the area of cost transparency, pricing and related theoretical domains is …

Persistent link: https://www.econbiz.de/10014724057

Disclosure of costs and charges under Article 24 MiFID II

Göb, Wolfgang - In: Journal of securities operations & custody 10 (2017/2018) 1, pp. 18-28

Persistent link: https://www.econbiz.de/10011855585

Managing consumer deliberations in a decentralized distribution channel

Li, Xi; Li, Yanzhi; Shi, Mengze - In: Marketing science : the marketing journal of the … 38 (2019) 1, pp. 170-190

Persistent link: https://www.econbiz.de/10011999564

Price as a Stimulus to Think: The Case for Willful Overpricing

Wathieu, Luc; Bertini, Marco - In: Marketing Science 26 (2007) 1, pp. 118-129

. Accounting for the effect of price as a stimulus to think, a monopolistic firm should either over price (“transgressive pricing …”) or under price (“regressive pricing”) in comparison to the consumer's willingness to pay. Under certain circumstances …

Persistent link: https://www.econbiz.de/10008787790

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