Explores the purchasing behaviour of independent financial advisors (IFAs) within the context of the UK financial … criteria were assessed. Set within the context of relationship marketing theory, seeks to employ findings to develop a generic … conceptual basis for approaching the marketing of services to independent intermediaries.  …

John Deere and New Holland brand names appearing as marketing assets and Valtra, Massey Ferguson, and Case IH as marketing … experiential marketing strategy. Special attention should be given to the location of dealers and the service they provide …

techniques were used. Findings – This research finds that: attitude toward purchasing customized PC, followed by self … customization is applicable to markets where consumers are familiar with PC, hold a positive attitude toward purchasing a customized … PC, and have confidence in their capability to make an effective decision in purchasing a customized PC. Originality …

characteristics, marketing strategies, and the extent of vertical and horizontal integration. Using a survey of winery operators in …, increased vertical and horizontal integration, and greater promotional intensity and levels of self-reported marketing …

marketing effort. Based on the institutional arrangements adopted by the computer accessory manufacturer, I find that the size … induce non-contractible dealer marketing effort. …