judgment and statistical models can lead to increased profits for new direct marketing offerings. …The launch of a new product or service via direct marketing is nearly always preceded by a test of that offering. Such … customer segments should be contacted with the offering. This paper examines the effectiveness of managers' decisions related …

Sugarcane breeders in Australia combine data across four selection programs to obtain estimates of breeding value for … is not possible to obtain information on all parents. Family data from one sugarcane selection program were analysed … using two different genetic models to investigate how different depths of pedigree and amount of data affect the reliability …

exchange rate models and switches from one model to another probabilistically, depending on supply shocks or government policy … models can then be estimated simultaneously. Uses the estimated parameters of the model to forecast foreign exchange rate …, and then four foreign exchange rate models are used to estimate the NMM. The out-of-sample forecasting results obtained …

random error in the estimates, and to bias the estimated standard errors downward, even when selection mechanisms are well …

exchange rate models and switches from one model to another probabilistically, depending on supply shocks or government policy … models can then be estimated simultaneously. Uses the estimated parameters of the model to forecast foreign exchange rate …, and then four foreign exchange rate models are used to estimate the NMM. The out‐of‐sample forecasting results obtained …

models. The framework draws from the existing literature and includes both theoretical and empirical considerations. Two … important examples, one from international business and one from marketing, illustrate the use of the framework. Both examples …

presents the results of a study which integrates these contributions through an internal marketing exchange model. Specifically … particular buyer is discussed in terms of his positional role within the organization’s internal marketing exchange system …. Results provide implications for purchasing managers and organizational buying researchers, and directions for future research …