Boze, Betsy V.; Patton, Charles R. - In: Journal of Consumer Marketing 12 (1995) 4, pp. 20-41
Today′s high‐technology, global marketing environment has made consumer product information available across national boundaries. Explores how six multinational consumer product firms (Colgate‐Palmolive, Kraft GF, Nestlé, Procter & Gamble, Quaker Oats and Unilever) maintain, change or...