Purpose: This study aims to find evidence of a possible relationship between three constructs that are generally investigated separately: entrepreneurial orientation, understood as entrepreneurship on the organizational level; marketing capability, seen as a highly competitive factor for the...

Purpose: The purpose of this paper is to create ways of improving the alignment of strategy formulation and implementation in Brazil’s higher education institutions (HEIs). Design/methodology/approach: Evolution of scenarios and models through a 12-step process to assist strategy formulation...

Purpose: This study aims to find evidence of a possible relationship between three constructs that are generally investigated separately: entrepreneurial orientation, understood as entrepreneurship on the organizational level; marketing capability, seen as a highly competitive factor for the...

Portuguese Abstract: “Perfil empreendedor: O caso da mula sem cabeça” descreve uma situação-problema de um jovem empreendedor que conquista o objetivo de ter sua própria loja de revenda de uma marca de vestuário com a qual teve uma relação de aproximação e carinho durante anos....

Purpose This paper aims to examine whether using menu engineering (ME) together with activity-based costing (ABC) for menu analysis provides new insights into true menu profitability. The traditional ME approach only uses food costs to determine the contribution margin (CM) of individual menu...

Purpose: Family businesses gain notoriety in academic research because they have peculiarities found only in this type of organization, and it is because of these attributes that this work aims to analyze, through an epistemological look, the results of a systematization that sought for works...