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Marketing to the mature learner : exploring the role of web communications
Durkin, Mark; Filbey, Leanna; McCartan-Quinn, Danielle - In: The service industries journal 34 (2014) 1, pp. 56-70
Persistent link: https://www.econbiz.de/10010257804
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Relationship banking in practice : perspectives from retired and serving retail branch managers
Durkin, Mark; Kerr, Roisin - In: Strategic change : SC ; briefings in entrepreneurial finance 25 (2016) 1, pp. 27-43
Persistent link: https://www.econbiz.de/10011485241
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A socio-technical perspective on social media adoption : a case from retail banking
Durkin, Mark; Mulholland, Gwyneth; McCartan, Aodheen - In: The international journal of bank marketing : IJBM 33 (2015) 7, pp. 944-962
Persistent link: https://www.econbiz.de/10011490873
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Perspectives on the potential for social media to improve communication in small business-bank relationships
Durkin, Mark; McGowan, Pauric; Murray, Lisa - In: The international journal of entrepreneurship and innovation 15 (2014) 4, pp. 251-264
Persistent link: https://www.econbiz.de/10010469237
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On the potential for Twitter to add value in retail bank relationships
Murray, Lisa; Durkin, Mark; Worthington, Steve; Clark, … - In: Journal of financial services marketing : JFSM 19 (2014) 4, pp. 277-290
Persistent link: https://www.econbiz.de/10010497731
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The influence of social and human capital in developing young women as entrepreneurial business leaders
McGowan, Pauric; Cooper, Sarah; Durkin, Mark; O'Kane, … - In: Journal of small business management : JSBM ; a joint … 53 (2015) 3, pp. 645-661
Persistent link: https://www.econbiz.de/10011296788
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Towards an understanding of banks' use of the internet in relationship management
Durkin, Mark; Howcroft, Barry - 2001
Persistent link: https://www.econbiz.de/10001648826
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Reflections on bank-customer interactions in the new millennium
Howcroft, Barry; Durkin, Mark - 2000
Persistent link: https://www.econbiz.de/10001503738
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Relationship marketing in the banking sector : the impact of new technologies
Durkin, Mark; Howcroft, Barry - 2002
Persistent link: https://www.econbiz.de/10001775913
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Retail bank customer preferences : personal and remote interactions
Durkin, Mark (contributor) - 2002
Persistent link: https://www.econbiz.de/10001775918