Showing 1 - 10 of 128,087
Persistent link: https://www.econbiz.de/10012652795
Persistent link: https://www.econbiz.de/10013253815
Persistent link: https://www.econbiz.de/10011618705
Purpose – The purpose of this paper is to examine the relationship among affective loyalty, perceived benefits, attitude towards co‐branded products and the intention to use such products. Design/methodology/approach – In total, 433 valid responses were collected from active...
Persistent link: https://www.econbiz.de/10014674787
The article is based on both secondary and primary research into the use of plastic payment cards in China. The … secondary research offers an understanding of the history and current situation of payment cards in China, whilst the primary … merchant acceptors. As barriers to entry into China remain high for foreign banks, particularly if they wish to pursue a branch …
Persistent link: https://www.econbiz.de/10014759799
unique culture of China and how concepts such as Guanxi will impact upon the success of their entry strategies into this … market. Originality/value – The paper adds to the very limited literature on financial services in China and has value in …
Persistent link: https://www.econbiz.de/10014759850
cities in China in 2007. Regression analysis was also conducted in the exploratory study. Findings – Results show both low … card reward programs in the banking industry serving a lower‐middle‐income segment in a developing region such as China …
Persistent link: https://www.econbiz.de/10014759953
consumers living in Hebei Province, China. Findings The results indicate that convenience in use, level of credit card interest …
Persistent link: https://www.econbiz.de/10014761009
In Italy, during the pandemic crises caused by Covid-19 (CoronaVirus Disease-2019), the foodstuff sector claimed its central role again in the economic chain of the country, operating as an essential activity for the maintenance of a safety status at a social level. In this study we will analyse...
Persistent link: https://www.econbiz.de/10012522057
This paper empirically examines the benefits of relationship banking to banks, in the context of consumer credit markets. Using a unique panel dataset that contains comprehensive information about the relationships between a large bank and its credit card customers, we estimate the effects of...
Persistent link: https://www.econbiz.de/10010292093