Attempts to segment the female consumers’ market in Greater China (the People’s Republic of China, Taiwan, and Hong … the factor scores were computed and used in cluster analysis to develop psychographic segments of the female consumers …

As marketing knowledge and market competition increase, so too does the eed for better segmentation. Psychographics can …

As marketing knowledge and market competition increase, so too does the eed for better segmentation. Psychographics can …

Marketing has traditionally deployed the rhetoric of consumer sovereignty and the efficiency of market relations to … changes in the regulation and structuring of the industry, financial services has begun to subscribe to marketing as a basis … for distribution and sales. Even then there is some question as to how prevalent the use of marketing concepts is in …

In Hungary, a growing number of consumers have recently recognized the importance of healthy eating habits in disease … prevention. As health is one of the most important terminal values of Hungarian consumers, functional foods are likely to have a … relevant marketing approaches, and the main consumer segments have been identified. This paper contains empirical research …

, allows us to combine the measurement of demographics, with the psychological insights of psychographics. Suggests that a … marketing programmes and have clear boundaries. Although it would be unrealistic to claim that astrology can be universally …