Saunders, John; Lee, Nick - In: European Journal of Marketing 39 (2005) 3/4, pp. 245-260
the discipline in UK universities. Design/methodology/approach – Relates each paper to a taxonomy of academic research and … universities and the consequent destruction of academic development. Research limitations/implications – This is a UK perspective … universities and to intervene to mend the gaps in the development of academic marketers. Originality/value – Gives an insight in to …