The introduction of a financial service – the easy pay system – in Hong Kong is the subject of study. It is a form of electronic fund transfer at point of sale and is considered as a continuous innovation in the evolution of the electronic fund transfer systems. Irrespective of the...

Examines the recent research on advertising in mainland China over the 1979‐1998 period. Suggests that findings show a sustained effort in academic research/publications on advertising in China is in the early stage of its development and whilst many areas have been researched, there are many...

Looks at consumer research in Greater China including Mainland China, Hong Kong and Taiwan. Maps out the contributions within this area and guides future research. Examines the state of the art over the 1979‐97 period, with particular emphasis on the topics that have been researched, the...

A thriving consumer market is gradually emerging in China following the 1979 economic reform. In the pursuit of greater profits, malpractices on the part of the enterprises at the expense of the consumer are on the increase. An attempt is made to take an early glimpse into the current state of...

The Bank of China Group has competed aggressively in retail banking in Hong Kong, successfully expanding their business in recent years. This article reports a study exploring the likelihood of the Group assuming increasing importance in the run‐up to 1997 when Hong Kong is returned to China....

Using the supermarket technology in Hong Kong as an example, the article shows that the transference of the retail technology from one market to another is highly dependent on the socio‐cultural environment. In effecting an international transfer a retailer may have to be satisfied with an...

Introduction Hong Kong has reached a turning point in its history during the past two years. The issue which dominated the city and caught the limelight of the world was Hong Kong's political future after 1997. The question of what will happen in less than 15 years is now the subject of the...