tom Dieck, M. Claudia; Jung, Timothy Hyungsoo; Kim, Woo Gon - In: International Journal of Contemporary Hospitality Management 29 (2017) 1, pp. 530-550
Purpose This paper aims to propose and test a modified technology acceptance model for the social media networks (SMNs) in the luxury hotel context, integrating satisfaction and continued usage intention, using a mixed-method approach. SMNs have revolutionized the way people communicate, search...