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Purpose: This study aims to examining how tourists’ activities condition the relationship between destination image, satisfaction and loyalty. Design/methodology/approach: This study used a constructive replication design (CRD) to investigate the alleged critical role of tourism activities in...
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Purpose: This paper aims to explore how hospitable telemedicine services empowered patients during the COVID-19. Expanding from the technology aspect, this research integrated the philosophy of hospitality organizational culture by including factors related to human-human interaction as...
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Purpose: This study aims to apply parasocial relationship theory to understand the hospitality brand-consumer relationship on social media. Aiming to examine brand-initiated mechanisms that drive relationship development, the study identified two sets of brand actions as antecedents, namely,...
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