Exploring the role of human judgment in making discount decisions in the lodging industry
Year of publication: |
2015
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Authors: | Lee, Seung Hyun ; Croes, Robertico ; Rivera, Manuel |
Published in: |
The journal of hospitality financial management : journal of the Association of Hospitality Financial Management Educators. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1091-3211, ZDB-ID 2743820-X. - Vol. 23.2015, 1, p. 45-62
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Subject: | Gastgewerbe | Hospitality industry | Preismanagement | Pricing strategy | Rabatt | Rebate | Entscheidung | Decision | Führungskräfte | Managers | Qualitative Methode | Qualitative method | USA | United States |
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