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An insight into the impact of a retailer's relationship efforts on customers' attitudes and behavioral intentions
Liang, Chiung‐Ju; Wang, Wen‐Hung - In: International Journal of Bank Marketing 25 (2007) 5, pp. 336-366
providing merchant banking services in Taiwan. Findings – SEM results indicate that retailers who undertake relationship efforts …
Persistent link: https://www.econbiz.de/10014759909
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A Taiwanese empirical study of online group buying from the perspectives of organizational culture and transformational leadership
Yang, Mu-Li - In: Journal of electronic commerce in organizations : the … 12 (2014) 3, pp. 1-11
Persistent link: https://www.econbiz.de/10010469928
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Improving customer outcomes through the implementation of customer relationship management: evidence from Taiwan
Smith, Malcolm; Chang, Chen - 2010
companies in Taiwan to examine the degree to which CRM implementation impacts upon customer satisfaction and customer loyalty … are subject to the normal limitations associated with survey research, and may not be generalisable outside Taiwan. The …-related strategies. The paper has significant practical implications for companies in Taiwan. …
Persistent link: https://www.econbiz.de/10009440810
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A comparative assessment of domestic and international supplier‐customer relationship perceptions
Rinehart, Lloyd M.; Lee, Tzong‐Ru; Page, Thomas J. - In: International Journal of Physical Distribution & … 38 (2008) 8, pp. 616-636
‐customer relationship structures of managers in the USA and Taiwan. Design/methodology/approach – Two studies used a survey method to assess … environments in the USA and Taiwan. Practical implications – Managers should be careful when negotiating between US and Taiwanese …
Persistent link: https://www.econbiz.de/10014793732
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Knowledge creation in a supply chain
Wu, Chuni - In: Supply Chain Management: An International Journal 13 (2008) 3, pp. 241-250
the original equipment manufacturers (OEMs)/original design manufacturers (ODMs) in Taiwan. Research limitations …
Persistent link: https://www.econbiz.de/10015008530
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The moderating effect of brand image on public relations perception and customer loyalty
Hsieh, An‐Tien; Li, Chung‐Kai - In: Marketing Intelligence & Planning 26 (2008) 1, pp. 26-42
/methodology/approach – Data were collected in a survey of customers of the insurance industry in Taiwan, using a questionnaire designed on the …
Persistent link: https://www.econbiz.de/10014946094
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The impact of customer‐related strategies on shareholder value: evidence from Taiwan
Smith, Malcolm; Chang, Chen - In: Asian Review of Accounting 17 (2009) 3, pp. 247-268
Purpose – Much empirical evidence is in conflict with the expectations of the service‐profit chain which suggests that increases in customer satisfaction will increase customer loyalty and earn additional profits from customers. Management focus on the achievement of customer satisfaction...
Persistent link: https://www.econbiz.de/10014675828
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Improving customer outcomes through the implementation of customer relationship management
Smith, Malcolm; Chang, Chen - In: Asian Review of Accounting 18 (2010) 3, pp. 260-285
uses survey methods among public companies in Taiwan to examine the degree to which CRM implementation impacts upon … limitations associated with survey research, and may not be generalisable outside Taiwan. Practical implications – The paper has …‐related strategies. Originality/value – The paper has significant practical implications for companies in Taiwan.  …
Persistent link: https://www.econbiz.de/10014675843
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The impact of customer-related strategies on shareholder value: evidence from Taiwan
Smith, Malcolm; Chang, Chen - In: Asian Review of Accounting 17 (2009) September, pp. 247-268
Purpose – Much empirical evidence is in conflict with the expectations of the service-profit chain which suggests that increases in customer satisfaction will increase customer loyalty and earn additional profits from customers. Management focus on the achievement of customer satisfaction and...
Persistent link: https://www.econbiz.de/10008490136
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Improving customer outcomes through the implementation of customer relationship management: Evidence from Taiwan
Smith, Malcolm; Chang, Chen - In: Asian Review of Accounting 18 (2010) September, pp. 260-285
uses survey methods among public companies in Taiwan to examine the degree to which CRM implementation impacts upon … limitations associated with survey research, and may not be generalisable outside Taiwan. Practical implications – The paper has …-related strategies. Originality/value – The paper has significant practical implications for companies in Taiwan …
Persistent link: https://www.econbiz.de/10008671864