Ma, Emily; Cheng, Mingming; Hsiao, Aaron - In: International Journal of Contemporary Hospitality Management 30 (2018) 11, pp. 3287-3308
Purpose: The study aims to provide a critical review of the origin, development and process of sentiment analysis (SA) and a demonstration for hospitality researchers and students on how to perform SA using a sample study. Design/methodology/approach: A critical review and sample case...