Sextons as public servants -- Cemeteries in everyday life -- Records management and deeds -- Cultural competency in cemetery management -- Dark tourism and the cemetery -- Empathy and beyond -- Cemetery potpourri -- Concluding remarks.

Purpose: The purpose of this paper is to introduce a framework for understanding how millennial social media use preferences can help public administrators change their delivery ethos to foster meaningful micro-encounters in digital spaces to then create public value. Ideally, these...