Purpose – This research aims to investigate consumers' likelihood of purchasing services online in two countries, the … understanding of the influences on consumers' likelihood of purchasing services online. Findings are generalized in two countries … internet purchasing. Design/methodology/approach – For motor insurance and travel, respondents were asked to indicate the …

analysed. Findings suggest that mother-child communication has a significant impact on children’s consumer decision …-making style. Furthermore, these results draw particular attention to the laissez-faire communication style, which is relevant due …

on the communication involved when all members of a family participate in buying a product; the family is the most … posters. Distinguishes formal and informal communication modes, the former tending to prevail if the decision was urgent; two …‐way communication or one‐way, ie parent to child; and communications pairs and subgroups, including parent communication, child …

The substance of communication inventions is the allowance to client, which the client gives to himself by buying the … products or services. In this case, it doesn´t deal not only for the allowance,which each firm offers in the form of additive … services, but for the allowance, which arises by the feature product perception and duty service. The customer must feel the …