de Barros Jerônimo, Taciana; Medeiros, Denise - In: International Journal of Quality & Reliability Management 31 (2014) 6, pp. 652-664
Purpose – The purpose of this paper is to propose a model to guide organizations according to the relative importance of customer's satisfaction about six quality service dimensions: reliability, empathy, assurance, tangibility, responsiveness (Parasuraman et al. , 1985) and price....