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Market orientation and its antecedents in the Polish local governments

Kowalik, Izabela - In: International journal of public sector management : IJPSM 24 (2011) 1, pp. 57-79

Persistent link: https://www.econbiz.de/10009009263

Marketing activity of the international new ventures : results of empirical studies from Poland

Kowalik, Izabela - In: Annales Universitatis Mariae Curie-Skłodowska / H 49 (2015) 3, pp. 71-80

Persistent link: https://www.econbiz.de/10011515662

Orientacja rynkowa w polskim samorządzie terytorialnym

Kowalik, Izabela - 2011

Persistent link: https://www.econbiz.de/10010492232

Defining entrepreneurial marketing and instant internationalization

Kowalik, Izabela - In: Entrepreneurial marketing and international new …, (pp. 8-25). 2020

Persistent link: https://www.econbiz.de/10012224534

Marketing activity of international new ventures – application of the EMICO framework

Kowalik, Izabela; Danik, Lidia - In: Journal of Business & Industrial Marketing 34 (2019) 4, pp. 779-791

Purpose: One of the approaches to study entrepreneurial marketing (EM) is the EMICO framework. The extant studies have not yet explored the application of this framework by international new ventures (INVs). To address this research gap, four Polish INVs from medium-tech sector have been...

Persistent link: https://www.econbiz.de/10012073172

Specialized marketing capabilities and foreign expansion of the international new ventures

Kowalik, Izabela; Danik, Lidia; Francioni, Barbara - In: Journal of Small Business Management (2020), pp. 1-39

Persistent link: https://www.econbiz.de/10012274396

The studies on born global companies : a review of research methods

Danik, Lidia; Kowalik, Izabela - In: Journal of economics & management 13 (2013), pp. 9-26

Persistent link: https://www.econbiz.de/10010339328

Decision making and entrepreneurial orientation of SMEs : a focus on the Polish international new ventures

Kowalik, Izabela; Danik, Lidia; Pleśniak, Agnieszka; … - In: International journal of applied behavioral economics : … 10 (2021) 2, pp. 20-34

Persistent link: https://www.econbiz.de/10012518187

Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes

Kowalik, Izabela (ed.) - 2020

Persistent link: https://www.econbiz.de/10013180687

Entrepreneurial marketing orientation and international new ventures

Kowalik, Izabela; Pleśniak, Agnieszka - In: Entrepreneurial marketing and international new …, (pp. 81-104). 2020

Persistent link: https://www.econbiz.de/10012224569