Vegas, Lucía Sáez; Cañadillas, Iñaki Periáñez - In: Global Journal of Business Research 7 (2013) 2, pp. 47-58
Increased competition between cities requires them to adopt concepts and methods that have been used by the private sector, such as market orientation, strategic management, marketing, human resources management, competitive advantage or the definition of a competitive image and brand, etc. The...