Advertising adoption in a developing market economy: the case of Poland
Year of publication: |
1996
|
---|---|
Authors: | West, Douglas C. ; Paliwoda, Stanley J. |
Published in: |
International Marketing Review. - MCB UP Ltd, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 13.1996, 4, p. 82-101
|
Publisher: |
MCB UP Ltd |
Subject: | Advertising | Marketing decision making | Marketing manager | Market orientation | Poland |
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