To present a method for prioritising customer needs that was devised for a quality function deployment (QFD) project at a mass spectator event, due to the particular characteristics and constraints of this project. Standard methods for prioritising customer needs documented by several authors...

Purpose – A common difficulty for an information technology (IT) department is to focus resources (people) where they can deliver the greatest benefit for the efforts made. It sometimes happens that a bias develops where some departments insist that their projects are more critical than others...

Purpose – This paper outlines the use of quality function deployment (QFD) for strategic planning. QFD provides a comprehensive process for defining the issues facing an organisation in terms of customer and stakeholder outcomes, natural segments and key strategic opportunities....

Purpose – This paper is based on a benchmarking exercise involving some 164 QFD practitioners within Ford Motor Company and 27 selected external QFD companies. The predominant response “cell” was from Vehicle Centre 1, Power‐Train Systems Engineering, although there was both a US and...

Purpose – This paper examines the relationship between organisational creativity, productivity and the underlying dimensions that foster quality function deployment (QFD). Methodology – A total of 359 usable questionnaires were received from employees who are engaged in quality management...

Purpose – To identify QFD best practices and understand factors that contribute to successful QFD application. Design/methodology/approach – A field research study is presented that summarises the use of QFD in a number of companies operating in Brazil. The paper reports multiple case...

Purpose – This paper introduces a new method to calculate a QFD matrix. Design/methodology/approach – One of the most prominent tools in QFD is the matrix. Matrices represent cause‐effect relationships. Matrices are well‐known in mathematics for representing linear mappings between...