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It is surprising that little empirical research has been conducted in the area of service productivity given its impact on organisational costs. In order to try to encourage such research, this paper provides a structure for analysing productivity in service organisations by distinguishing...
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diagnose the applicability of the perceived service quality measurement scale to European customers in a new emerging market … intangibles exert a significant positive effect on customer satisfaction, and European customers visiting North Cyprus are …
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Gulf Bank’s service excellence “scorecard” was developed to support the Bank’s delivery of superior service in its … against customer focused objectives. The approach identified the “drivers” of customer satisfaction, related these to the Bank’s … identified independently by the local industry institute and related to the Bank’s delivery channels (branches, ATMs, telephone …
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Especially in industrial countries the portion of elderly people is growing in many societies. Their needs are more intensified than the demands of younger people in many aspects. Companies need the right tools (e.g. market research methods for elderly people) to detect these needs, preferences,...
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