Ryder Jones, Christopher - In: Measuring Business Excellence 8 (2004) 4, pp. 45-54
Gulf Bank’s service excellence “scorecard” was developed to support the Bank’s delivery of superior service in its … against customer focused objectives. The approach identified the “drivers” of customer satisfaction, related these to the Bank’s … identified independently by the local industry institute and related to the Bank’s delivery channels (branches, ATMs, telephone …