Gable, Myron; Fiorito, Susan S.; Topol, Martin T. - In: International Journal of Retail & Distribution Management 36 (2008) 1, pp. 32-49
Purpose – This paper sets out to determine the benefits offered to customers and activities taken by retailers, whether or not they have formal customer loyalty programs, whether there are differences in the benefits/activities of retailers with and without formal loyalty programs and finally,...