An empirical analysis of the components of retailer customer loyalty programs
Year of publication: |
2008
|
---|---|
Authors: | Gable, Myron ; Fiorito, Susan S. ; Topol, Martin T. |
Published in: |
International Journal of Retail & Distribution Management. - Emerald Group Publishing Limited, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 36.2008, 1, p. 32-49
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Customer satisfaction | Customer loyalty | Customer orientation | Retailing | Loyalty schemes |
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