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Quantitative methods in marketing
Baron, Steve; Ashman, Rachel - In: The marketing book, (pp. 211-270). 2016
Persistent link: https://www.econbiz.de/10011471646
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Resource configurations for services success in manufacturing companies
Raddats, Chris; Burton, Jamie; Ashman, Rachel - In: Journal of service management 26 (2015) 1, pp. 97-116
Persistent link: https://www.econbiz.de/10010504627
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An old model for a new age : consumer decision making in participatory digital culture
Ashman, Rachel; Solomon, Michael R.; Wolny, Julia - In: Journal of customer behaviour 14 (2015) 2, pp. 127-146
Persistent link: https://www.econbiz.de/10011412286
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Raising the dead : on brands that go bump in the night
Brown, Stephen; Patterson, Anthony; Ashman, Rachel - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 5/6, pp. 417-436
Persistent link: https://www.econbiz.de/10012515274
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The quantified self : self-regulation in cyborg consumers
Ashman, Rachel; Wolny, Julia; Solomon, Michael R. - In: The Routledge companion to consumer behavior, (pp. 208-224). 2020
Persistent link: https://www.econbiz.de/10012316155
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The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris; Roper, Stuart; Ashman, Rachel - In: Journal of business research : JBR 174 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
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Re-ordering motherhood and employment : mobilizing "mums everywhere" during Covid-19
Ashman, Rachel; Radcliffe, Laura; Patterson, Anthony; … - In: British journal of management 33 (2022) 3, pp. 1125-1143
Persistent link: https://www.econbiz.de/10013331108
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Seeking safety and solidarity through self-documentation : debating the power of the self(ie) in contemporary feminist culture
Matich, Margaret; Ashman, Rachel; Parsons, Elizabeth - In: The Routledge companion to marketing and feminism, (pp. 388-400). 2022
Persistent link: https://www.econbiz.de/10014474383
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Manifesting feminist marketing futures : undertaking a "visionary" inventory : feminist collective
Parsons, Elizabeth; Pirani, Daniela; Ashman, Rachel; … - In: The Routledge companion to marketing and feminism, (pp. 460-476). 2022
Persistent link: https://www.econbiz.de/10014474419
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Is Barbie full of it?
Ashman, Rachel; Beach, Sylvia; Patterson, Anthony - In: Journal of customer behaviour 22 (2023) 1/2, pp. 20-30
Persistent link: https://www.econbiz.de/10014424180