Cristóbal Fransi, Eduard; Marimon Viadiu, Frederic - In: Investigaciones Europeas de Dirección y Economía de … 17 (2011) 1, pp. 93-112
This article analyzes various elements that influence customer buying behaviour of online supermarket. These elements are related to both website aesthetic aspects, as with the processes taking place at the time of purchase. From this analysis, we study the different groups of consumers with...
