Research that has considered the problems faced by internationalising retailers has tended to focus upon such dimensions as non‐conducive environmental conditions and inferior internal capability, rather than the conflicts that may arise from the partnerships that are formed in order to...

Purpose – Employing the qualitative method, this paper sets out to investigate the role and function of flagship stores as a market entry mechanism employed by luxury fashion retailers. Design/methodology/approach – The paper employs an interpretive research position, utilising qualitative...

The performance of the British fashion brand Burberry has been determined largely by the adoption of business models which, on occasion, have been detrimental to the company's performance. For the financial year ending 31 March 1998, Burberry saw its annual profits drop from £62m to £25m,...

Purpose – Socially responsible buying/sourcing (SRB) has become a critical issue in many companies. The purpose of this study was to build an exploratory model to describe buying/sourcing professionals' SRB decision‐making process. Design/methodology/approach – Adopting business ethics and...

Purpose – This paper aims to consider the adaptability of the traditional growth strategies of couture/fashion houses in the context of non‐fashion sectors. Design/methodology/approach – By means of a case study approach based upon David Linley & Co. Ltd, a furniture design company, it...

Purpose – To compare and contrast clothing buyers who buy in stores, on the internet, and through catalogs so as to better understand these behaviors. Design/methodology/approach – We surveyed 805 US consumers. They reported attitudes and shopping behaviors. These were compared among those...

Purpose – This paper aims to explore online customer service dimensions and to examine how attitude toward online customer service influences online purchase intent. Design/methodology/approach – The human factors approach was employed to identify online customer service dimensions by...

Purpose – This paper explores fashion availability, fit and affordability in the UK stores especially for those women who wear size 16 and over; and examines their satisfaction/dissatisfaction with the retail experience. Design/methodology/approach – The satisfaction of customer needs...

Purpose – This paper explores the importance of clothes for gay males as semiotic markers for identity creation and communication in order to highlight the increasing fragmentation of this market and the role of consumption practices as cultural markers. Design/methodology/approach – The...

Purpose – To explore the factors crucial to international fashion retailer success and evaluate how internationalisation could be controlled efficiently by a firm. Design/methodology/approach – The study adopts a qualitative approach in the form of case studies of two international fashion...