Product and brand
Year of publication: |
2005
|
---|---|
Authors: | Wigley, Stephen M. ; Moore, Christopher M. ; Birtwistle, Grete |
Published in: |
International Journal of Retail & Distribution Management. - Emerald Group Publishing Limited, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 33.2005, 7, p. 531-544
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Fashion industry | Retailing | Critical success factors | Brands | International trade |
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