Purpose – The purpose of this paper is to examine the difference in consumer attitudes towards fashion brand extensions … that would affect consumers' evaluations towards FBEs with respect to the two target groups of fashion brands. In addition … implications – In this paper, the authors propose some managerial insights and suggestions to fashion marketers in terms of …

Purpose – Very little fast fashion literature focuses on pleasure‐seeking activities or luxury‐fast‐fashion and the … normal daily lives freely shared their opinions and reflections about fast fashion purchases. Findings – A clearly apparent … uniqueness, as these add value to the customer in different ways, depending on whether the customer is a fast fashion or a …

model. Originality/value – The study is one of the first to empirically study pure‐play fashion retailing, providing …Purpose – The purpose of this paper is to identify how pure‐play fashion retailers can simulate attachment to their web … generated from the literature review. A sample of 688 female young fashion consumers from The University of Manchester …

Attempts to construct consumer typologies are an enduring feature of retailing research and frequently centre on …‐life retail settings. As a first step in a study designed to assess the role of group identity in fashion clothing purchasing … behaviour in a major menswear fashion retailer in the UK, the paper outlines a technique involving video observation, coupled …