The prevalent approach to providing the Internet in rural areas of developing countries takes the form of ‘telecentres’, where, it is assumed that ‘access to’ this technology will confer benefits on the target groups. The purpose of this paper is to show that this approach diverts...

If information technology (IT) is to have a mass impact on those living in rural areas of developing countries, it cannot occur on the basis of ownership (as it does in rich countries). Instead, it is to institutional innovations in and for developing countries, that one needs to look at. Two...

Purpose – The purpose of this paper is to predict intentions to purchase sport team licensed merchandise (STLM) using the theory of planned behavior (TPB). Design/methodology/approach – Three constructs of the TPB such as attitudes, subjective norms, and perceived behavioral control (PBC)...

This volume is concerned with the complexities of the relationship between globalization and different groups of consumers in developing countries. Globalization, it is argued, can yield frustration and disappointment as well as welfare gains for consumers; it may, but does not necessarily,...