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the destination marketing organisation (DMO), research is required to examine the extent to which marketing communications … the DMO could proactively develop into a competitive advantage. …
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This research explores residents' support for tourism by introducing-for the first time-the variable of residents' word-of-mouth intention. The tested model proposes that residents' support for tourism is influenced by residents' word-of-mouth and tourism benefits; the model also examines the...
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This study explores the relationships between different determinants of residents' support for sustainable tourism development (STD) and certain sociodemographic profile variables. A quantitative approach was used, based on a questionnaire applied over the internet to residents of a historic...
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