Purpose – The purpose of this paper is to explore different levels of place‐based marketing in the form of region of origin strategies used by wineries in their branding efforts. The overall aim is to obtain insights into wine consumer dynamics such as product involvement level, consumption...

Purpose – This paper aims to evaluate the relationships among consumer expertise, hedonic orientation, price consciousness, and consumption using wine as the focal product. While these variables' impact on decision making within this industry have been examined in isolation, this is believed...

Purpose – This research aims to investigate cooperative strategies within the Chilean wine cluster, in particular the factors that influence the development of inter‐firm marketing cooperation. Design/methodology/approach – A 2011 census of the Chilean wine cluster was undertaken. A 30 per...

Purpose – This paper seeks to explore how moderation can and should be modeled in cross‐national/cultural contexts. A multi‐national study of consumer involvement is utilized to demonstrate proper methods for modeling the different types of moderation. Design/methodology/approach – Using...

Purpose – Many studies underline the critical relationship between local communities and rural‐based industries. However, the dynamics of the relationship between wineries and local communities is rarely considered in research despite the importance of these links for rural communities. This...

Purpose – Sustainability is becoming increasingly important in supply chains, particularly in those that function in highly competitive industries. The purpose of this paper is to understand more deeply the role sustainability plays within supply chains based on a qualitative study conducted...

Purpose – Over the last few years, the wine industry has been undergoing a process of accelerated change, consequent to the constantly changing wine geography, both from the demand and the supply sides. This research is based on the 2011 work of Rossi et al. and aims to develop a preliminary...