Similar Search Results

Kennedy, Sherril Helen; Corkindale, David R. - 1976

Persistent link: https://www.econbiz.de/10000048773

Are experts better than potential users in predicting the uptake of an innovation? : extending the use of the Juster Scale

Faulkner, Margaret; Corkindale, David R. - In: Technological forecasting & social change : an … 76 (2009) 7, pp. 910-916

Persistent link: https://www.econbiz.de/10003892269

Measuring the effect of advertising : a comprehensive approach

Corkindale, David R.; Kennedy, Sherril - 1975

Persistent link: https://www.econbiz.de/10004006598

Co-developing Products: Involving Customers Earlier and More Deeply

Neale, Michael R.; Corkindale, David R. - In: Long range planning : LRP ; international journal of … 31 (1998) 3, pp. 418-425

Persistent link: https://www.econbiz.de/10007353492

The processes of advertising

Kennedy, Sherril; Corkindale, David R. - 1976

Persistent link: https://www.econbiz.de/10004755189

Managing the advertising process

Kennedy, Sherril; Corkindale, David R. - 1976

Persistent link: https://www.econbiz.de/10004582956

Differences in "cultural values" and their effects on responses to marketing stimuli: a cross-cultural study between Australians and Chinese from the People's Republic of China

Lowe, Anthony Chun-Tung; Corkindale, David R. - In: European journal of marketing : EJM 32 (1998) 9-10, pp. 843-867

Persistent link: https://www.econbiz.de/10006098499

Are experts better than potential users in predicting the uptake of an innovation? Extending the use of the Juster Scale

Faulkner, Margaret; Corkindale, David R. - In: Technological forecasting & social change : an … 76 (2009) 7, pp. 910-917

Persistent link: https://www.econbiz.de/10008899006

Are experts better than potential users in predicting the uptake of an innovation? Extending the use of the Juster Scale

Faulkner, Margaret; Corkindale, David R. - In: Technological forecasting & social change : an … 76 (2009) 7, pp. 910-916

Persistent link: https://www.econbiz.de/10008283461

Differences in “cultural values” and theireffects on responses to marketing stimuli

Chun‐Tung Lowe, Anthony; Corkindale, David R. - In: European Journal of Marketing 32 (1998) 9/10, pp. 843-867

This is an exploratory cross‐cultural study. It attempts to measure the differences in cultural values between Australians and Chinese from the People’s Republic of China. This study also seeks to show how the differences in responses by these two groups of people to some marketing stimuli...

Persistent link: https://www.econbiz.de/10014723291