Abdullah, Firdaus; Suhaimi, Rosita; Saban, Gluma; … - In: International Journal of Quality & Reliability Management 28 (2011) 5, pp. 542-555
Purpose – This study aims to design and validate a new measuring instrument of service quality, and ultimately to establish a national service quality index for the banking sector. The primary contribution is the insight offered regarding what factors affect service quality and the BSQ Index,...