Hou, Avus C.Y.; Shiau, Wen-Lung; Shang, Rong-An - In: Industrial Management & Data Systems 119 (2019) 4, pp. 881-901
Purpose: Can mobile instant messaging (MIM) make people entering into the state of cognitive absorption (CA)? The purpose of this paper is to investigate whether CA can help explain users’ satisfaction during the process of MIM, while interactivity and interest are operated as determinants of...