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International marketing and th...
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International marketing
30
Internationales Marketing
25
Consumer behaviour
17
Konsumentenverhalten
12
China
10
Multinationales Unternehmen
10
Transnational corporation
10
Country of origin
8
USA
8
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Marketingmanagement
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Theorie
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Electronic Commerce
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International market entry
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Internationaler Markteintritt
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Social marketing
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English
91
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Samiee, Saeed
122
Chao, Paul
43
Leonidou, Leonidas C.
11
Chabowski, Brian R.
9
Katsikeas, Constantine S.
9
Walters, Peter G.P.
8
Tai, Susan
7
Pae, Jae H.
5
Sääksjärvi, Maria
5
Aykol, Bilge
4
Jeong, Insik
4
Yip, Leslie S.C.
4
Huang, Guang
3
Hult, G. Tomas M.
3
Ryans, John K.
3
Theodosiou, Marios
3
Walters, Peter G. P.
3
Zhou, Yanfeng
3
Athanassiou, Nicholas
2
Chabowski, Brian R
2
DuBois, Frank L.
2
Gupta, Pola B.
2
Hult, G Tomas M
2
Lai, Wen-hsiang
2
Leonidou, Constantinos N.
2
Luk, Sherriff T.K.
2
Pae, Jae Hyeon
2
Rajendran, K.N.
2
Roth, Kendall
2
Sharma, Subhash
2
Shimp, Terence A.
2
Walters, Peter G.
2
Wang, Xuehua
2
Yip, Leslie Sai-Chung
2
Ahlert, Dieter
1
Anckar, Patrik
1
Andersen, Paul Houman
1
Andresen, Paul Houman
1
Backhaus, Christof
1
Brouthers, Lance Eliot
1
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International Marketing Review
26
International marketing review
18
Journal of business research : JBR
14
Journal of the Academy of Marketing Science
10
Journal of Business Research
8
Journal of International Business Studies
7
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of international marketing
6
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
5
International business review : the official journal of the European International Business Academy
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
3
The SAGE handbook of international marketing
3
Business Horizons
2
Business horizons
2
European Journal of Marketing
2
Handbook of research in international marketing
2
International Business Review
2
International journal of Chinese culture and management : IJCCM
2
International marketing ; Vol. 2
2
Journal of international consumer marketing
2
Management international review : mir ; journal of international business
2
Thunderbird international business review
2
Edward Elgar E-Book Archive
1
Emerging issues in international business research
1
European journal of marketing
1
European journal of marketing : EJM
1
Handbook of research on born globals
1
Handbook on cross-cultural marketing
1
International journal of advertising : the quarterly review of marketing communications
1
International marketing ; Vol. 3
1
International marketing ; Vol. I
1
International marketing ; Vol. II
1
International marketing ; Vol. V
1
International marketing ; Vol. VI
1
JIBS Special Collections
1
Journal of Consumer Research
1
Journal of Services Marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of international management
1
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ECONIS (ZBW)
65
OLC EcoSci
45
Other ZBW resources
29
RePEc
20
USB Cologne (EcoSocSci)
2
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121
Global advertising strategy: The moderating role of brand familiarity and execution style
Pae, Jae H.
;
Samiee, Saeed
;
Tai, Susan
- In:
International marketing review
19
(
2002
)
2
,
pp. 176-189
Persistent link: https://www.econbiz.de/10006265744
Saved in:
122
Exporting and the Internet: A conceptual perspective
Samiee, Saeed
- In:
International marketing review
15
(
1998
)
5
,
pp. 413-426
Persistent link: https://www.econbiz.de/10006303849
Saved in:
123
Exporting as an Innovative Behaviour: An Empirical Investigation
Samiee, Saeed
;
Walters, Peter G.P.
;
DuBois, Frank L.
- In:
International marketing review
10
(
1993
)
3
,
pp. 5-25
Persistent link: https://www.econbiz.de/10006355108
Saved in:
124
International marketing in Southeast Asia: Retailing trends and opportunities in China
Samiee, Saeed
;
Yip, Leslie S.C.
;
Luk, Sherriff T.K.
- In:
International marketing review
21
(
2004
)
3
,
pp. 247-254
Persistent link: https://www.econbiz.de/10006245477
Saved in:
125
Executive Insights: Marketing Strategy in Emerging Markets: The Case of China
Walters, Peter G.P.
;
Samiee, Saeed
- In:
Journal of international marketing
11
(
2003
)
1
,
pp. 97
Persistent link: https://www.econbiz.de/10007233267
Saved in:
126
Strategic Considerations in European Retailing
Samiee, Saeed
- In:
Journal of international marketing
3
(
1995
)
3
,
pp. 49-76
Persistent link: https://www.econbiz.de/10007254867
Saved in:
127
Supplier and customer exchange in international industrial markets: An integrative perspective
Samiee, Saeed
;
Walters, Peter G.P.
- In:
Industrial marketing management : the international …
35
(
2006
)
5
,
pp. 589-599
Persistent link: https://www.econbiz.de/10007264659
Saved in:
128
Number 4-5 - International services marketing - The internationalization of services: Trends, obstacles and issues
Samiee, Saeed
- In:
The journal of services marketing
13
(
1999
)
4-5
,
pp. 319-328
Persistent link: https://www.econbiz.de/10007121087
Saved in:
129
Knowledge structure in international marketing: a multi-method bibliometric analysis
Samiee, Saeed
;
Chabowski, Brian R.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
2
,
pp. 364-387
Persistent link: https://www.econbiz.de/10009831229
Saved in:
130
Assessing multifunctional innovation adoption via an integrative model
Sääksjärvi, Maria
;
Samiee, Saeed
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
5
,
pp. 717-736
Persistent link: https://www.econbiz.de/10009263503
Saved in:
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