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Consumer behaviour
23
Konsumentenverhalten
19
Canada
10
Country of origin
10
Sponsorship
10
Kanada
8
Sponsoring
8
Designation of origin
6
Herkunftsbezeichnung
6
Advertising effects
5
Brand image
5
Werbewirkung
5
Chile
4
Markenimage
4
Sports marketing
4
Arts
3
Athletes
3
Celebrity endorsement
3
Celebrity-Werbung
3
China
3
Cognition
3
Kognition
3
Marketing
3
Marketing management
3
Marketing strategy
3
Marketingmanagement
3
Sportler
3
Sri Lanka
3
Taiwan
3
Tourism
3
Tourismus
3
1982
2
Advertising
2
Brands
2
Clothing
2
Comparison
2
Cross-national differences
2
Denmark
2
Deutschland
2
Emotion
2
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Undetermined
34
Type of publication
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Article
105
Book / Working Paper
4
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Article in journal
38
Aufsatz in Zeitschrift
38
research-article
21
review-article
3
Arbeitspapier
1
Aufsatz im Buch
1
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1
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1
Non-commercial literature
1
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1
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Language
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English
67
Undetermined
42
Author
All
d'Astous, Alain
51
Ahmed, Sadrudin A.
43
Astous, Alain d'
34
Carrillat, François A.
13
Colbert, François
7
Boujbel, Lilia
5
Eljabri, Jelloul
3
Li, Dong
3
Rock, Juan
3
d’Astous, Alain
3
Aguilar, Sergio
2
Bellavance, François
2
Berrada, Chemsi
2
Caldwell, Marylouise
2
Carrillat, François A
2
Carù, Antonella
2
Courvoisier, François
2
D'ASTOUS, ALAIN
2
Eid, François
2
Fournier, Marilyne
2
Landreville, Valérie
2
Lazure, Josianne
2
Legendre, Amélie
2
Mouakhar-Klouz, Dania
2
Petersen, Halima Benmiloud
2
SOTIROPOULOS, VENETA
2
Spiller, Achim
2
d′Astous, Alain
2
AHMED, SADRUDIN
1
Ahmed, Sadrudin
1
Benmiloud Petersen, Halima
1
Bitz, Pierre
1
Boeuf, Benjamin
1
Carrilat, François A.
1
Carrillat, François Anthony
1
Champagne, Christian
1
Chao, Paul
1
Charette, Francis
1
Chartier, Francis
1
Chnaoui, Karim
1
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Published in...
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European journal of marketing : EJM
11
Psychology & marketing
7
European Journal of Marketing
5
International marketing review
5
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
5
International Journal of Commerce and Management
4
Journal of international consumer marketing
4
International Marketing Review
3
International journal of arts management
3
Journal of Business Research
3
Journal of Consumer Marketing
3
Journal of advertising research
3
Journal of business research : JBR
3
Journal of consumer behaviour : an international research review
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
The journal of consumer marketing
3
Asia Pacific Journal of Marketing and Logistics
2
Asia Pacific journal of marketing and logistics
2
International Journal of Sports Marketing and Sponsorship
2
Journal of Fashion Marketing and Management: An International Journal
2
Journal of food products marketing
2
Revue canadienne d'études du développement
2
Working paper / University of Ottawa, Faculty of Administration
2
Academia Revista Latinoamericana de Administración
1
Accounting, Auditing & Accountability Journal
1
Australasian marketing journal
1
Discovering the creative industries
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Gambling Studies
1
International journal of advertising : the review of marketing communications
1
International journal of commerce and management
1
International journal of consumer studies
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sports marketing & sponsorship
1
Journal of Consumer Affairs
1
Journal of Services Marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JOBE
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of current issues and research in advertising : JCIRA
1
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Source
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ECONIS (ZBW)
42
OLC EcoSci
36
Other ZBW resources
24
RePEc
5
USB Cologne (EcoSocSci)
2
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71
I'm worth it or I need it? : self-gift giving and consumers' self-regulatory mindset
Mouakhar-Klouz, Dania
;
Astous, Alain d'
;
Darpy, Denis
- In:
The journal of consumer marketing
33
(
2016
)
6
,
pp. 447-457
Persistent link: https://www.econbiz.de/10011629333
Saved in:
72
Interference effects in competitive sponsorship clutter
Boeuf, Benjamin
;
Carrillat, François A.
;
Astous, Alain d'
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 968-979
Persistent link: https://www.econbiz.de/10011970102
Saved in:
73
National versus store brand effects on consumer evaluation of a garment
d'Astous, Alain
;
Saint-Louis, Odile
- In:
Journal of fashion marketing and management
9
(
2005
)
3
,
pp. 306-317
Persistent link: https://www.econbiz.de/10006014257
Saved in:
74
An experimental investigation of factors affecting consumers' perceptions of sales promotions
d'Astous, Alain
;
Landreville, Valérie
- In:
European journal of marketing : EJM
37
(
2003
)
11
,
pp. 1746-1761
Persistent link: https://www.econbiz.de/10006082960
Saved in:
75
Understanding consumer reactions to premium-based promotional offers
d'Astous, Alain
;
Jacob, Isabelle
- In:
European journal of marketing : EJM
36
(
2002
)
11
,
pp. 1270-1286
Persistent link: https://www.econbiz.de/10006085890
Saved in:
76
Consumer evaluations of brand imitations
d'Astous, Alain
;
Gargouri, Ezzedine
- In:
European journal of marketing : EJM
35
(
2001
)
1-2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10006091526
Saved in:
77
Consumer reactions to product placement strategies in television sponsorship
d'Astous, Alain
;
Séguin, Nathalie
- In:
European journal of marketing : EJM
33
(
1999
)
9-10
,
pp. 896-910
Persistent link: https://www.econbiz.de/10006096530
Saved in:
78
Consumer evaluations of sponsorship programmes
d'Astous, Alain
;
Bitz, Pierre
- In:
European journal of marketing : EJM
29
(
1995
)
12
,
pp. 6-22
Persistent link: https://www.econbiz.de/10006102728
Saved in:
79
An experimental investigation of the use of brand extension and co-branding strategies in the arts
d'Astous, Alain
;
Colbert, François
;
Fournier, Marilyne
- In:
The journal of services marketing
21
(
2007
)
4
,
pp. 231-240
Persistent link: https://www.econbiz.de/10007748617
Saved in:
80
Positioning countries on personality dimensions: Scale development and implications for country marketing
d'Astous, Alain
;
Boujbel, Lilia
- In:
Journal of business research : JBR
60
(
2007
)
3
,
pp. 231-239
Persistent link: https://www.econbiz.de/10007594701
Saved in:
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