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I'm worth it or I need it? : self-gift giving and consumers' self-regulatory mindset
Mouakhar-Klouz, Dania; Astous, Alain d'; Darpy, Denis - In: The journal of consumer marketing 33 (2016) 6, pp. 447-457
Persistent link: https://www.econbiz.de/10011629333
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Interference effects in competitive sponsorship clutter
Boeuf, Benjamin; Carrillat, François A.; Astous, Alain d' - In: Psychology & marketing 35 (2018) 12, pp. 968-979
Persistent link: https://www.econbiz.de/10011970102
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National versus store brand effects on consumer evaluation of a garment
d'Astous, Alain; Saint-Louis, Odile - In: Journal of fashion marketing and management 9 (2005) 3, pp. 306-317
Persistent link: https://www.econbiz.de/10006014257
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An experimental investigation of factors affecting consumers' perceptions of sales promotions
d'Astous, Alain; Landreville, Valérie - In: European journal of marketing : EJM 37 (2003) 11, pp. 1746-1761
Persistent link: https://www.econbiz.de/10006082960
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Understanding consumer reactions to premium-based promotional offers
d'Astous, Alain; Jacob, Isabelle - In: European journal of marketing : EJM 36 (2002) 11, pp. 1270-1286
Persistent link: https://www.econbiz.de/10006085890
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Consumer evaluations of brand imitations
d'Astous, Alain; Gargouri, Ezzedine - In: European journal of marketing : EJM 35 (2001) 1-2, pp. 153-167
Persistent link: https://www.econbiz.de/10006091526
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Consumer reactions to product placement strategies in television sponsorship
d'Astous, Alain; Séguin, Nathalie - In: European journal of marketing : EJM 33 (1999) 9-10, pp. 896-910
Persistent link: https://www.econbiz.de/10006096530
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Consumer evaluations of sponsorship programmes
d'Astous, Alain; Bitz, Pierre - In: European journal of marketing : EJM 29 (1995) 12, pp. 6-22
Persistent link: https://www.econbiz.de/10006102728
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An experimental investigation of the use of brand extension and co-branding strategies in the arts
d'Astous, Alain; Colbert, François; Fournier, Marilyne - In: The journal of services marketing 21 (2007) 4, pp. 231-240
Persistent link: https://www.econbiz.de/10007748617
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Positioning countries on personality dimensions: Scale development and implications for country marketing
d'Astous, Alain; Boujbel, Lilia - In: Journal of business research : JBR 60 (2007) 3, pp. 231-239
Persistent link: https://www.econbiz.de/10007594701