Antecedents, moderators and dimensions of country‐of‐origin evaluations
Year of publication: |
2008
|
---|---|
Authors: | Ahmed, Sadrudin A. ; d'Astous, Alain |
Published in: |
International Marketing Review. - Emerald Group Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 25.2008, 1, p. 75-106
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Country of origin | Consumer behaviour | International marketing | Canada | Morocco | Taiwan |
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