Purpose – The purpose of this paper is to provide an integrated framework that conceptualizes multifaceted antecedents pertaining to international expansion of Asian emerging multinational enterprise (MNEs) in relation to firm performance. The author argues that the accelerated process of...

Purpose – Location choice made by emerging market multinationals (EMMs) constitutes an important yet somewhat neglected topic in business research. The purpose of this paper is to develop a research framework that elucidates the role of EMM‐specific resources and internationalization...

This paper explores the major factors influencing multinational companies’ (MNCs) propensity to change the level of resource commitments during financial crises in emerging markets. Favorable changes in the host government policies, market demand, firm strategy, and infrastructural conditions...

Purpose – The purpose of this paper is to focus on the relationship between economic nationalism and foreign direct investment (FDI) in emerging markets, seeking to establish whether public opinion and prevailing preferences regarding FDI affect the location decisions of multinational...

Purpose – The purpose of this paper is to review and discuss the rise of emerging market multinationals (EMMs), with a special focus on its impact on marketing. Design/methodology/approach – This paper is an invited opinion piece with implicit permission to “think aloud”. Findings –...

Purpose – The purpose of this paper is to examine where large financial firms are expanding their operations, including financial firms from emerging economies. This paper has two objectives. The first is the documentation of the relative importance of the largest financial groups in emerging...

Purpose – The purpose of this paper is to examine the role of location in the relationships established between headquarters and foreign subsidiaries. Design/methodology/approach – The empirical study is based on three in‐depth case‐studies of French multinationals. The authors conducted...

Purpose – The purpose of this paper is to develop and test propositions on location and entry mode decision making by foreign direct investors in the Middle East region. Design/methodology/approach – Case study approach, based on in‐depth interviews with decision makers of multinational...

Purpose – The purpose of this paper is to study the spillover effects of marketing expertise on the market performance of domestic firms and multinational enterprises (MNEs). Specifically, this study examines how the adoption of frequency loyalty programs by a domestic firm following an MNE...